Our Team

Marc Dorfman, MBA

Managing Director

Marc takes a unique approach to helping individuals and organizations communicate more effectively. In his prior role as a film producer, Marc helped filmmakers tell great stories and market them to global audiences. In his current role as a Persuasive Communications Expert, he helps businesses inform, influence, and sell. 


Marc has worked with small / medium / Fortune 500 companies, professional organizations, and public institutions including:


American Express

American Management Association



Blank Rome LLP

Bristol-Myers Squibb

Capital One

Center for Disease Control

Chelsea Piers Sports Complex


Cisco Systems



Delta Airlines


Federal Reserve Bank

Georgia Power

Gibson Overseas

Home Depot

Jack Welch Management Institute

Kiewit Construction


New York Bar Association


Piedmont Hospital

Ryder Transportation

State of Israel

Technology Association of Georgia

United Parcel Service


Marc holds an MBA from Columbia University and a BA in Behavioral Psychology from the State University of New York at Buffalo, where he graduated Phi Beta Kappa and Summa Cum Laude. He has taught classes in Persuasive Business Communications in the MBA programs at Columbia University, Georgetown University, Georgia Institute of Technology, New York University, and Pepperdine University. Marc is an airplane pilot, hang-glider pilot, and competitive sailor.

James Evangelista, JD

Advisor, Law

James has 20+ years of experience with cases involving complex financial fraud, commercial litigation, and class action litigation. He advises and represents both plaintiffs and defendants in federal, state, and international courts.


James is admitted to the United States Court of Appeals for the First, Second, Eighth, Ninth and Eleventh Circuits; the United States District Courts for the Northern District of Georgia, Southern and Eastern Districts of New York, the District of New Jersey; and the State Bars of Georgia, New York, New Jersey, Colorado and the District of Columbia. James earned his BA and JD from Rutgers University in New Jersey.

Marc Firestone

Advisor, Retail


Marc’s passion for marketing began at Firestone Associates, the creative agency that launched The Pet Rock, which achieved great success in 1978. Since then, Marc has launched / licensed a succession of brand winners including The Far Side comic strip, Day Runner business planners, and a large portfolio of Walt Disney gift items.


In 1992, Marc started Firestone Consulting Group, a sales & marketing agency that services a variety of blue-chip companies including Infinity Broadcasting, Clear Channel Communications, Rolling Stone Magazine, Authentic Licensing, and Baby Genius. Marc holds a BA in Marketing from San Diego State University.

Patrick Waters, JD

Advisor, Operations

Patrick Waters is a Managing Director at Himmelsbach Holdings, a specialty polymer technology company focused on patented clean fuel solutions.  Prior to that, he was Deputy General Counsel at Novatel Wireless, a Nasdaq listed wireless data modem provider.  Mr. Waters was previously a Corporate Associate at Orrick, Herrington & Sutcliffe and at Riordan & McKinzie (now part of Morgan Lewis).  Prior to that, he was a Case Manager at Cravath, Swaine & Moore. 


Patrick holds a BA from Columbia University, an MAR from Yale University, and a JD from Northwestern University, where he was Research Assistant to Prof. David Ruder, a former Chairman of the SEC under President George H.W. Bush.

The art of communication is the language of leadership.

- James Humes